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Corporate Social Responsibility in Community Relationship Building: Assessment of Oando PLC, Adopt-A-School Strategy

The study evaluated Oando Plc.’s use of the Adopt-A-School programme as a community relationship building strategy in Lagos State. Oando Plc. adopted eight government nursery and primary schools in Lagos State. The population of the study was 1617 which comprised total number of parents, staff of the eight adopted schools and the staff of the Risk Management and Dispute Resolution department. Four schools were selected through simple random sampling technique while the Risk Management and Dispute Resolutions manager of Oando Plc. was purposively selected for in-depth interview. The case study qualitative method was adopted and data was collected through Focused group discussion and in-depth interview. Discussions were recorded and transcribed, data was analyzed with themes with the use of a Computer Assisted Qualitative Data Analysis Software (CAQDAS); called (R Qualitative Data Analysis) while the study was anchored on relational theory. It was discovered that the parents of the adopted schools were fully aware of the programme, the needs of the communities were considered in the conception of the idea of the programme and the programme was embraced by the community members. The parents and head teachers of the adopted schools were engaged in the planning and implementation of the programme, however, the teachers were not. The relationship between Oando and the parents was discovered to be stronger than that of the company and the teachers. It was therefore recommended that Oando should involve and engage the teachers in the programme as this could make their relationship stronger.