From Screens to Ballots: The Influence of Social Media in Shaping Students’ Views on the 2028 Elections
- Ma. Felyjane J. Pagudpud
- DOI: 10.5281/zenodo.19468728
- ISA Journal of Multidisciplinary (ISAJM)
Digital platforms have increasingly replaced traditional media as the primary source of political socialization for Generation Z. While students exhibit high levels of political awareness, a persistent “literacy gap” leaves them vulnerable to sophisticated misinformation. This study assessed the influence of social media on the political perspectives and voting intentions of 256 Senior High School students in Cabarroguis District, Quirino, for the 2028 elections. Utilizing a descriptive-correlational quantitative design, participants were selected from three public high schools through systematic sampling. Data were gathered using a pilot-tested, 4-point Likert scale survey and analyzed via t-tests, ANOVA, and correlation analysis. Findings indicate high digital immersion, with 44.53% of respondents spending 2–4 hours daily on social media, primarily utilizing Facebook (75.39%) and TikTok (30.86%) for information. Statistical analysis revealed a moderate positive correlation (r = 0.423, p < .001) between social media engagement and voting intentions. While sex, age, and ethnicity showed no significant impact, socioeconomic status significantly influenced exposure levels (p = .033). Grade 12 students demonstrated higher critical thinking in opinion formation compared to Grade 11 (p = .029), suggesting a developmental shift as they near voting age. The results highlight that social media acts as an “ideological maze” shaping future voters. Consequently, schools must integrate critical digital literacy and values-driven civic education to ensure informed electoral participation.
