Artificial Intelligence and the Transformation of Communication in Nigeria: Progress, Policies, and Persistent Challenges
- Mohammed Baba Yahaya
- DOI: 10.5281/zenodo.18110910
- ISA Journal of Multidisciplinary (ISAJM)
This paper interrogates the nexus between artificial intelligence (AI) and communication processes in Nigeria’s emerging digital terrain. Drawing from a systematic review of prevailing projects, academic research and industry projects, the study shows that Nigeria is rapidly adopting AI enablers in journalism, marketing and strategic communication. The country has taken significant strides with government-led efforts such as the National AI Strategy and the Nigeria Artificial Intelligence Research Scheme (NAIRS) that have sparked local research and applied uses. Yet, this metamorphosis is greatly challenged with infrastructural constraints, regulatory disintegration and shortage of skills. The paper contends that Nigeria’s AI-communication landscape is characterized by a series of technology adoption, policy formulation and cultural adaptation demands from multiple actors that demand a fair consideration to be given to local talent as well as the dismantling of systemic barriers. The results show that with improved policy environments and strategic investments, Nigeria can leverage on AI not for just revolutionizing practices in the communications sector, but also tackling immediate social-economic problems peculiar to its system.
