The study dives into the digital marketing world with the perspective of gender inclusiveness and focuses on discussing the issue and opportunities of women entrepreneurs in the digital economy. The main purpose of the research is to theorize the ways in which differences in access to digital resources and skills as well as women representations affect the possibility of women engaging in digital marketing landscapes. Digital transformation can be a huge step towards economic empowerment, yet women, especially those in the developing scenario, continue to be at the margins since their structural disadvantages are characterized by lack of access to technology, financial exclusion, and social and cultural restrictions. The issue presented in the current research is the still-existing digital gender divide and its consequences in relation to equal opportunities in digital marketing. Although digital platforms continue to spread, due to the systemic restrictions, women entrepreneurs are not able to use digital tools to expand their businesses, reach markets, or join an innovation-driven economy. This study takes a conceptual and theoretical methodological approach. It rings together the results of peer reviewed literature, world institutional reports, and the applicable theoretical models, such a feminist technology studies and digital capability theory, in order to develop an integrated vision of the problem. Primary data was not gathered, because of the theoretical focus and applied policy background. The study comes up with the main findings, which include the overlapping nature of digital and gender inequality, use of context-relevant digital literacy initiatives and supportive institutional arrangements, which are both inclusive. It also points at the contribution of the government, civil society and the private sector in enhancing equitable digital ecosystems. According to the analysis, the work suggests multi-level intervention such as formulating gender-sensitive digital policies, increasing the financial and digital networks of the women led businesses, and encouragement of public-private collaboration to help women business entrepreneurship. It also recommends that digital gender equity indicators be incorporated into plans of countries as well as development plans involving donors.