MNCs carry out an all-around analysis to establish their market expansion strategies for emerging economies like Nigeria’s business setting. Further research is required to test wage rates in conjunction with labour productivity measurements and the manner of technologies used to deduce major determinants of multinational corporation expansion in Kano State. The research measures the joint effects of these three aspects on the decision-making processes of the multinational organizations in the making of their foreign investments. The research study proposes a conceptual framework based on economic concepts derived from various periods of history, with the incorporation of empirical evidence from real-life academic works to achieve its conclusions. For MNCs, a competitive wage rate draws them to areas, but poor performance of labour makes them avoid growth even when the same wage remains affordable. Best labour efficiency areas get the first consideration of investment by firms as they have learned personnel with superior human capital management systems. One way that a region makes itself more appealing to foreign investors is through technological adoption processes such as AI system integration and automation, as well as digital transformation initiatives that bring with them operational efficiency and cost efficiency in costs. Market expansion feasibility lies in these three because companies should strike a balance between their operational expenditure and the effectiveness of their staff while considering technological advancement. Governments must attain salary equilibrium through their policy undertakings while at the same time establishing skill-building programs and developing of digital infrastructure as a support for MNC operations. The effectiveness of sustaining sustainable foreign investment in Kano State calls for policy development, law enforcement geared to the friendliness of business, and innovative economic plan formulation.