The rise of social media affect consumer buying choices and brands use diverse content types for influencing purchase choices. Studies show social media content drives consumer behavior variably which specializes the understanding of how celebrity endorsements impact this process. The research analyzes Kano State Nigerian consumer purchase decision changes caused by social media content types including sponsored posts and user reviews along with interactive campaigns as it investigates the degree to which famous figures affect this impact. This study uses a conceptual framework to review previous surveys and theoretical views which explain the relationships between various types of social media content and consumer trust and purchase intent and socio-cultural and economic factors. The survey demonstrates how social media promotions directly impact customer buying behavior yet relationships with trustworthy celebrity promoters produce superior results in this domain. Popular figures from the region demonstrate stronger effectiveness than global figures since people establish stronger trust connections with those from their cultural background. Celebrity endorsements succeed in building brand popularity when celebrities remain genuine to their audience and create relevant associations while also respecting economic conditions. According to these research findings business organizations should maximize their social media efforts through local influencer marketing and combining brand identity with authentic celebrity associations and through data analytics for evaluation. Digital marketplaces featuring diverse cultural backgrounds can find their strategic guide to improve consumer interaction and brand loyalty through these recommendations.