This study explores the integration of Artificial Intelligence (AI) in educational broadcasting aimed at bolstering public enlightenment campaigns for rural market women in Ibadan, Oyo State, Nigeria. As this demographic often encounters barriers to accessing tailored educational resources, the research focuses on the potential of AI to personalize content delivery, glean insights from audience engagement, and improve the overall effectiveness of broadcast initiatives. Utilizing a mixed-methods approach, the study gathers data from 316 market women through structured questionnaires and analyzes the data using descriptive and inferential statistics via SPSS (v25). The results reveal that AI-enhanced broadcasts—especially those tailored to local dialects—significantly augment knowledge retention and spur participation in sustainable development programs, such as “Ojo Ayo” (Health and Wellness) and “Ise Owó” (Small Business Strategies). This research underscores the necessity of culturally relevant content and community-centric educational modules, while also addressing infrastructural challenges and digital literacy gaps. It advocates for the scaling of AI-driven initiatives, investment in conversational AI interfaces, improvement of digital literacy initiatives, and solid policy support for inclusive outreach efforts. Ultimately, this study offers a replicable framework for AI-facilitated educational outreach, emphasizing the critical role of language-sensitive applications in promoting sustainable development. Further research should explore longitudinal impacts, comparative regional studies, and diversified AI interventions.